Parkshore Plaza and 400 Beach Drive are two urban mixed-use high-rise projects currently under development on the waterfront in downtown St. Petersburg, Florida. Upon completion, the cost of these two projects will exceed $200 million. Numerous other significant projects have broken ground in the area.

With seven miles of waterfont parkfront, St. Petersburg has long been popular with residents and vistors alike. The urban waterfront is home to the Pier, the Renaissance Vinoy Hotel, the Museum of Fine Arts, and numerous high-rise condominiums. Baywalk is a successful retail development anchored by Muvico Theaters, Chico's, and Anne Taylor. All of this is within walking distance of Parkshore Plaza and 400 Beach Drive.

St. Petersburg is a jewel of the Tampa Bay metro area and has the highest per capita income of Florida's four largest cities. It also leads the state with the greatest number of households having a net worth of over $1 million. In fact, this under-served retail market has a spending power of more than $2 billion annually. With strong demographics and 28,000 downtown employees, activity in the area is robust.

With a median age of 39 - and growing younger - St. Petersburg has been designated as "America's Most Livable City".

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